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Search engine optimisation – commonly abbreviated to SEO – is the process whereby a
web site, or more specifically a web page or document, is constructed or amended in such
a way as to improve its placement in the search engine results pages or SERPs. Search
engine optimisation should not be seen as an end in itself. It is a function that should be
undertaken to improve the overall commercial performance of a web site.

Download: Free-SEO-Book.pdf